Markus “MMeX” Pargfrieder has been working in the field of digital media for more than 20 years. With Responsive Spaces, he and his interdisciplinary team have succeeded in establishing themselves as a premium service provider in the field of customised digital brand staging. The focus is on conveying the stories of his clients in real space. The spectrum ranges from the creative development of ideas and the conception of content and technology to the spatial and digital design and the realisation of brand experiences. The motto is “story living” instead of story telling. Through the use of different digital and innovative technologies, interaction and involvement of people with the stories of brand and product messages of RS’s customers succeeds. This ensures that these stories also arrive and stick: in brand experience worlds, showrooms, exhibitions, museums, on retail spaces, trade fairs and events. In addition to his entrepreneurial activities as managing director of RS, MMeX is a frequent guest lecturer at the Hagenberg University of Applied Sciences and a member of several expert juries for international awards in the field of digital creative projects. His private life can be summed up as “married, 2 children and a dog”. As a former professional basketball player, he still likes to shoot a few baskets, otherwise his passion for sports is increasingly changing from active to passive participation.