Christoph Riebenbauer is a marketing expert and cultural enthusiast with a creative background. He combines many years of experience in international marketing and music management in his consulting company BRANDxCULTURE RIEBENBAUER. With a global network in the creative industries, he helps brands and organizations strengthen their identity through authentic, relevant and emotionalizing marketing solutions. Over the past 11 years, Christoph Riebenbauer has worked extensively with musicians on the brand side, where his responsibilities included Head of Global Music Marketing for Red Bull’s global music marketing program.